A New Era of Performance: Acura Type S Concept to Debut at Monterey Car Week

Setting the stage for the return of its high-performance variant line, Acura will debut the Type S Concept at Monterey Car Week, one of the world’s top gatherings of automotive and motorsports enthusiasts. The Type S Concept sets the design direction for the return of Type S performance variants to the Acura lineup in the years ahead, delivering a striking expression of Acura performance with a powerful stance and expressive silhouette. Following its world premiere on Thursday, August 15, the Acura Type S Concept will make its public debut on Friday, August 16 at The Quail, a Motorsports Gathering. It will then be showcased at the historic Pebble Beach Concours d’Elegance Concept Lawn on Sunday, August 18.

“The return of Type S is a pivotal moment for Acura, sending a powerful message that we are committed to fulfilling the Precision Crafted Performance brand promise across our lineup,” said Jon Ikeda, vice president and Acura Brand Officer. “Building on the return of NSX, our renewed commitment to Acura Motorsports, the introduction of the third-generation RDX and new Acura design direction, the Type S Concept represents another significant step in creating a new era for the Acura brand.”

The return of Type S is the latest step in Acura’s determined focus on its original and authentic Precision Crafted Performance brand values as manifested in the second-generation NSX supercar; the new performance-focused design direction of the Acura Precision Concept, key elements of which have been applied to new and refreshed current Acura models; the expansion of the Acura A-Spec line; and the success of the third-generation RDX, the first in a new generation of Acura models built from the ground up on Precision Crafted Performance.

Posted in Minneapolis Acura Dealer | No Comments »